Sunday, December 15, 2013

Who’s in Control of Your Holiday Season? Learn More About Entrepreneurship this Week with 3 Events

It’s that time of year where it may feel like you have to be in three places at once.  Whether it’s Christmas shopping, holiday parties and trying to finish up the year at work on a high note, time is a precious commodity in the month of December.

Does it seem like December is becoming more and more controlled by your job?  Since Corporate America is requiring you to do more and meet that end of year budget, do you feel like you are losing control?

The LA Times reported these characteristics from a study of 1,000 US Workers:

  • 80% of Americans still work when outside the office, putting in an average of eight hours in each week.
  • The average worker starts checking emails in bed at 7:09am. 
  • By 8am, seven in ten workers have gone through their messages.
  • After 10pm, 40% of workers are still checking their email.  Seven in ten says it’s a necessary step before going to bed.
  • More than half of Americans keep tabs on their emails at family outings.
  • 38% of Americans check email at the dinner table.

What if you can take that control back?

You can be the boss and control your Decembers (as well as the rest of the calendar year)!  Entrepreneurship is a way that you can create your own career and create an investment in the future.  Entrepreneurship puts the control in your hands!

You have the control to take part in one of three different events this week.  On Tuesday, 12/17 in Grand Rapids, join me for “Franchising as a Career, an Investment or Both.”  On Wednesday, 12/18, join me for “Business Ownership Options” which looks at different types of business ownership including franchising.  On Thursday, 12/19, join me for “Business Ownership Options for African Americans.”  All you have to do is head over to for more information and to sign up today!

Have questions?  You can contact me at 616-891-1374 or  Please note, all of my services, consultations, and events are FREE to you!

Sunday, December 8, 2013

Why Wait Until January 1st to Get a Fresh Start?

It’s that time of year!  With Christmas fast approaching, then the New Year, it will be 2014 before you know it.  It also means it is time for articles about getting on track in the New Year!  They come earlier every year, don’t they.

So, why wait until an arbitrary date to change your life?

If you’ve ever thought about starting your own business, I want to invite you to my FREE webinar “Business Ownership Options.”  There are many reasons to start a business.  Franchising is one of the ways to achieve your goals, whatever those goals could be:

  • Following a passion.
  • Getting out of unemployment, underemployment, or the wrong employment.
  • Gaining financial independence.
  • Supplementing income to help achieve your children’s college education, retirement, or other financial goals.
  • Being your own boss.
  • Starting your “encore career” as a way to keep busy during retirement.
  • Owning a business as a layer of security and financial protection, while keeping the safety of your current job.

The webinar is on December 18th at 2pm.  All you have to do is turn on your computer and surf over to

Have any questions about franchising?  You can always contact me at 616-891-1374 or  Remember, all of my consultations, webinars and events are FREE to you!

Friday, November 29, 2013

Giving Thanks for Work-Life Balance

Have you heard horror stories about corporate workers bringing their work home with them, not having a family life? What about owners putting in 100 hour weeks to get their business up and running?

With more and more retail shops opening up on Thanksgiving, some hourly workers are even losing a bit of their work-life balance?

So, how can franchising restore a work life balance?

  • The systems are already in place: The beautiful thing about a franchised concept is that the systems are already in place. Other franchise owners of the same concept have been successful using the same systems, and you can literally take pages out of their playbook to use in your market. You may also benefit from an overall corporate marketing strategy that will drive business to your front door. Don’t lose your valuable time working and fretting about trying to re-invent the wheel.
  • Different ownership models: Owning a business doesn’t have to mean working it “Full-time”. The semi-absentee ownership models allowed by some franchise concepts allows the owner to work approximately 20 hours per week. Knowing this in advance can help you control your schedule and work life balance, rather than feeling out of control. 
FranNet is here to teach you more about franchising, and how you can maintain the work-life balance you want. If you’re feeling like you’re sacrificing your family life for your work, it might be time to learn more.

If you’re ready to explore opportunities that will provide work-life balance, visit The site will tell you about all of my FREE services, including webinars and events. You can also contact me at 616-891-1374 or

Monday, November 18, 2013

Giving Thanks for a Support System

Being an entrepreneur can be tough. But those that took the jump into business ownership through franchising have thanks to give for the support systems that make it a little easier to deal with those ups and downs business owners experience.

With franchising, franchise owners have access to two key components of a support system:
  1. A Franchise Family – The minute you launch your new franchise, you have access to a franchise family – a group of individuals that have been in your shoes before, and know what its like to start up a franchise in your specific brand. Not only that, but they all share a vested interest in helping THE BRAND succeed. 

  2. Franchise Support Team – Remember, as you do well, your company does well. That’s why you’ll find dedicated members of the corporate franchise team assisting with your ongoing support needs. And, since most franchise models require a royalty fee go back to the main company, this seems pretty obvious – it’s one of those services you get as a franchisee in return for your royalty payments. 
And don’t forget about FranNet! Because we’re a local based franchise consulting firm, you’ll have the support of our network as you launch your new business too! Whether you’re looking for real estate, need a cleaning company or handyman, or even are looking for office furniture, FranNet can help.

If the aforementioned sound like a great ways to be in business but you aren’t sure how to find a franchise that is best for you, consider contacting FranNet. We are here to help match you up with franchised concepts to research that fit your lifestyle and goals. And keep in mind; all of our consultations, seminars and events are FREE to you!

Don't miss my free seminar, "Franchising as a Career, an Investment, or Both," TOMORROW in Grand Rapids!  To learn more and to RSVP, please visit  You can also contact me at or 616-891-1374.

Friday, November 8, 2013

Starting Up a Business? GIVE THANKS for Someone Else's Idea!

One of the hardest parts of starting your own business is coming up with that million-dollar idea. Has someone else already tried your idea? What if you miscalculated this, or underestimated that? What if your idea fails?

That's one of the reasons for entrepreneurs to give thanks for franchises. Now, keep in mind, you are paying to use someone's idea... But you are also reducing your risk. Whether it's a restaurant, accounting firm, dry cleaners or anything you can think of - the franchised brand shows a track record of success.

Success isn't a guarantee though, there’s still a lot of work to do! But why not take advantage of all the franchise has to offer to help position you for that success?

For more information about franchising, I am putting on a free workshop on November 19th in Grand Rapids, MI entitled "Franchising as a Career, an Investment, or Both," we will examine the pros and cons of various different business ownership options while taking a deep dive into franchising. For more information and to register, please visit or call 616-891-1374. You can also email me at

Just a reminder, ALL of my services, workshops, webinars and seminars are free to you!

Thursday, October 3, 2013

Is it Time to Start Your Encore Career? (Video Included)

I recently was interviewed by WOTV and WZZM about "Encore Careers," those careers that you start in the second-half of life.  Take a click on the video above to learn more about Encore Careers, including comments from Dan Hendon.  Dan worked in the automotive industry, saw one of my posts on LinkedIn, came to one of my seminars, and has started Zounds West Michigan who helps to provides hearing aids (with noise cancellation and feedback control) at one-third to one-half the cost of the competition.

Does Dan's story sound like something you could do?  I invite you to attend "Michigan Franchise Forum: Meet the Franchisors Expanding in West Michigan."  The event is 100% free, and will be held from 3:00pm to 5:30pm at Northwood University in Grand Rapids.  Seating is limited, so you must register at

Attendees will have the opportunity to meet with franchise development executives from categories such as light manufacturing, hair-care, business-to-business marketing services, residential and commercial services, retail, small office, and home-based. Tips on franchise due diligence will also be presented and a franchise financing expert will discuss funding options. Open networking with the presenters will be available after presentations on the opportunities conclude (approximately 5pm).

Have questions about franchising?  Follow me on Facebook, and ask away!  You can also check out my latest blog posts, events, and more right from Facebook.

Sunday, September 29, 2013

"Plan A, Plan B, Plan Z and Plan F-Squared …"

When it comes to careers, most Americans have pursued Plan A. Plan A is that “steady” job with reliable income and benefits. Working “40” hours a week, coming home and eating dinner with your spouse and children (unless you’re a Road Warrior). Plan B is the fallback career. With the recession changing the economic face of the country over the past few years, maybe you were forced into a Plan B. Maybe Plan B is a lower-paying job a few steps back. Maybe Plan B is doing some on-the-side consulting until the next Plan A job comes around.

Just a few weeks ago, Deroit Free Press Business Columnist, Josh Linkner, introduced us to Plan Z. It may stand for Zoom, Zap, or Zig Zag. In essence, it’s the dream plan. What would you do if you could do whatever you wanted? How could you make the biggest impact on the world? What would you want to be remembered for? According to Linkner, this could be “the plan that you had in mind before you learned all the things that could go wrong. The plan that you’d pursue if you knew you couldn’t fail. Plan Z is your Road Map for things going INCREDIBLY RIGHT instead of horribly wrong.” 

Sounds perfect, doesn’t it?

So, how do you get there? This is where Plan F–Squared comes in … the first F stands for FranNet. Let me show you how to get from point A or point B to point Z. There are franchise concepts in a vast array of fields, and for almost every type of personality imaginable.

The second F in Plan F-Squared stands for free. All of my services, consultation, seminars, webinars and experience are yours for free. No catch.

A great place to start the “journey to Z” is at Michigan Franchise Forum, Meet the Franchisors Expanding in West Michigan.  These franchisors will speak on their different business models and how they can work for you. Tips on franchise due diligence will also be presented, and a franchise financing expert will discuss your funding options.

This showcase is on October 8 in Grand Rapids, MI. Visit for more information and to RSVP. Contact me at or 616-891-1374 for more information.

Saturday, September 21, 2013

TAKE CONTROL OF YOUR FUTURE! Learn about the Top Franchises Expanding in West Michigan

For one afternoon only, successful Franchisors who are interested in expanding in the West Michigan area are coming together to meet with you!

This free, "must attend" event is for anyone who wants to:

  • Leave Corporate Life Behind
  • Enjoy Career Independence
  • Launch a Recession-Resistant Business
  • Diversify Your Investment Portfolio
  • Be Your Own Boss
  • Build Long-Term Equity
  • Hear About Financing Options
  • Create Additional Income Opportunity
Following the presentation, you will have the opportunity to meet face-to-face with franchisors, funding specialists, and other resources to help determine if franchising is right for you.

Opportunities exist in Grand Rapids, Kalamazoo, The Lakeshore, Lansing and surrounding areas.

To register, visit

For more information, contact Brigitte Betser (FranNet of Michigan) at 616-891-1374 or

Sponsored by:

Sunday, August 25, 2013

Save the Batteries, Start a Business, Save the World!

Take a look in your household, count how many battery-operated devices are in your house. Anything that you can put a battery into, don’t count your iPhone.

The average U.S. Household has 21 different battery operated devices. Fire alarms, remote controls, clocks, garage door openers, and children’s toys are just a few of these items. The battery market in North America is a 24 BILLION dollar industry, annually increasing 6-10%.

Have you considered starting a business, and wondered what type of business to start? What about one that can put a CHARGE into saving the environment? We all know that batteries, once done, can either end up being recycled or being put in a landfill.

Battery recycling is also an additional revenue stream for franchisees. A great example is Battery Giant, who recycled over 2 million pounds of batteries in 2012.

Join Battery Giant and FranNet of West Michigan as they go over their franchising and recycling opportunities on September 11, 2013. Registration is required, and light hors d’oeuvres will be served. For more information, please contact me at or 616-891-1374. Help save the batteries, start a business, and save the world!

Sunday, August 18, 2013

Some Facts About Our Greatest Generation, and How You Can Give Back

In May of 2013, US Today published their yearly Senior Citizens Health Care Report. This report touched on the aging “baby boomer” population, as well as current trends.

Here are some of the stats:
  • Currently, 1 in 8 Americans are 65 years of age or older. (Appx. 40.3 million) 
  • In 2030, 1 in 5 Americans will be age 65 years of age or older. (Appx. 72.1 million) 
  • According to the Centers for Disease Control and Prevention: 
    • Nearly 8 in 10 seniors are living with at least one chronic health condition
    • 50% have 2 or more
    • 25% of seniors are obese (30% in Michigan)
    • 20% have been diagnosed with diabetes
    • More than 70% have heart disease 
    • Nearly 60% have arthritis
  • Adults 65 and older spend nearly twice as much as those 45 to 64 on health care each year. If you consider the entire adult population, seniors spend three to five times as much on health care than those 18-64. 
What if you could give back to this generation? What if, at the same time, you could start a profitable business?

Senior care franchises are available to provide much needed assistance to seniors. They employ caregivers to provide assistance at home – whether it’s nutritious meal preparation, assistance with hygiene and grooming, or support with activities that maximize independence. They can also provide services to those in varying stages of Alzheimer’s and dementia, helping families to keep their loved ones independent, but still providing that bit of assistance with some activities of daily living. 

On Wednesday, August 21, join me for a FREE online webinar that discusses one of these senior care franchises in depth. Learn more about the growing marketplace, business opportunities, and the demand for senior care assistance. Owners are NOT required to have a medical background. For more information and to register, please visit You can also contact me at 616-891-1374 or Remember, my consulting services, webinars and seminars are totally free. A complete schedule follows. 

  • WEBINAR - In-Home Care for Seniors
    Wednesday, August 21, 2013
    2:00 PM to 3:30 PM
    more info | register now
  • TROY - “Franchising as a Career, an Investment, or Both”
    Thursday, August 22, 2013
    10:00 AM to 12:00 PM
    Offices of Derderian, Kann, Seyferth & Salucci, CPAs 3001 W. Big Beaver, Suite 700, Troy
    RSVP Required
    more info | register now
  • WEBINAR - Light Manufacturing Business Opportunity
    Thursday, August 22, 2013
    2:00 PM to 3:30 PM
    more info | register now
  • GRAND RAPIDS - Want to learn how to profit from West Michigan’s Recycling Movement?
    Wednesday, September 11, 2013
    5:30 PM to 7:00 PM
    5329 Clay Ave SW, Suite B
    RSVP Required
    more info | register now
  • WEBINAR - Business Ownership Exploration
    Wednesday, September 18, 2013
    2:00 PM to 3:30 PM
    more info | register now
  • GRAND RAPIDS - THE MICHIGAN FRANCHISE FORUM: Meet the Franchisors Expanding in Michigan
    Tuesday, October 8, 2013
    2:00 PM to 5:00 PM
    Northwood University Grand Rapids Campus 515 Michigan St. NE, Ste. 100
    RSVP Required
    more info | register now 

Monday, August 5, 2013

Can you MANUFACTURE Success as a Business Owner?

The light manufacturing category of business is very broad, but each business has one thing in common – you are making what you sell.

Since it’s light manufacturing, that typically means you are in an environment with no loud noises, no noxious odors, no dangerous chemicals and no dangerous equipment. You’re making something out of raw materials – something truly unique and something to be proud of. The work day usually consists of typical business hours, and if you’re good – you’ll have repeat customers that generate 80% of your business.

If you have any questions about how you can manufacture success as a business owner, or any questions about franchising, please contact me at 616-891-1374 or

Tuesday, July 16, 2013

Exploring Business Ownership? Don't Miss This Free Seminar!

For most people, starting a business is a once in a lifetime event. It’s essential to utilize available resources effectively and “get it right” the first time. There are three primary ways of getting into business. It is always good to understand your options and determine what is best for you, as every choice has its advantages and disadvantages. This information session will discuss the three primary business ownership options and help you find the right fit!

Thursday, July 18
6:30pm - 8:00pm
KDL, Richard L. Root Kentwood Branch
4950 Breton Road
Kentwood, MI 49508

For more information, please visit  You can also call 616-891-1374 or email

Presented by:

Wednesday, July 10, 2013


According to Entrepreneur Magazine, two-thirds of Americans have thought about starting a business.  Some common fears that may prevent one from starting a business include the fear of giving up their guaranteed income and benefits from a day job, having to work night-and-day to ensure that a business goes well, and wondering if the business idea will be successful.

All throughout this month, FranNet is hosting FREE webinars that explore franchising and the many facets of this method of business ownership.

Let’s look at these upcoming webinars where we will explore the many fears associated with business ownership, how to reduce risk in business ownership, finding a great fit and its correlation to success, as well as specific franchise concepts that may peak your interests.

Here’s a list of upcoming webinars :

July 24:  Elements Therapeutic Massage

-       July 10:  Business Ownership Exploration WebinarLearn franchising basics, including the array of categories and investment levels available (starting at around $50K), and how to go about defining your own personal vision, matching that up with viable choices, and conducting proper due diligence to make sure your selecting the RIGHT fit for YOU!

-       July 11:  Franchise Business Opportunities for Hispanic-AmericansDuring the webinar, we'll cover: how to easily find the right franchise, the advantages to start a business, a look at franchise ownership, misconceptions about franchising and building your personal business model.MORE INFO      |     REGISTER

-       July 30:  Meet the Franchisors from the Hottest Franchises Around!

Whether it’s the latest gadget or the hottest item, it seems many of us want to get our hands on the “next best thing.” That’s exactly what this Meet The Franchisor webinar will introduce you to – three of the hottest franchise companies out there! Whether they’re growing at record paces, existing in a booming industry, or have found a way to innovatively invigorate an existing industry, don’t miss your chance to hear from these three companies.MORE INFO      |     REGISTER

If you have any questions, please contact me at or 616-891-1374.  You can also visit my LinkedIn group "FranNet West Michigan" by clicking here.

Friday, June 28, 2013

Juiceblendz Franchise Expands to Michigan

Franchise and Employment Opportunities Available with Popular Smoothie Chain as Result of Continued Growth and Success

June 26, 2013 // // WESTON, FL – JuiceBlendz, the popular South Florida-based  franchise, is pleased to announce national expansion plans with its first Michigan location scheduled to open later this summer.
According to Adam Ogden, founder and CEO of JuiceBlendz, “We are thrilled to grow our franchise in a completely new market. Since opening our first site in 2005, we have grown exponentially in the South Florida market. An aggressive national franchise plan has always been part of the company’s growth strategy. We are pleased to have expanded our presence in Florida, Oklahoma, Kentucky, and now Michigan.”
JuiceBlendz International, which operates the JuiceBlendz and YoBlendz franchises, has experienced great success with both traditional and non-traditional locations such as those within stadiums/arenas, college campuses, high schools and convenience stores.
“JuiceBlendz is committed to the continuing expansion, growth and success of our stores and franchise system,” continues Ogden. “As the brand continues to develop and strengthen, we remain dedicated to providing the highest quality product. And, with continued growth comes employment opportunities. The door is certainly open for dedicated individuals in Michigan who want to be a part of our growing team, which is a rare opportunity in today’s job market.”
Franchisees TJ and Dana Mettler found the JuiceBlendz franchise through working with Brigitte Betser of FranNet of Michigan. She helped pair them with JuiceBlendz because of their desire to offer a healthy alternative to  and other quick service  formats. “We wanted to open a franchise that had a solid name and reputation, and the natural ingredients and healthy nature of the product really stood out to us. We are pleased to become the newest franchisee of the JuiceBlendz brand,” stated TJ Mettler. The couple plans to hire a minimum of 15 employees, and is preparing their Downtown Grand Rapids location (15 Ionia Ave. SW, Suite 100) for a grand opening in August.
For JuiceBlendz and YoBlendz employment opportunities or additional information, including a complete listing of franchise locations, visit or

About JuiceBlendz

JuiceBlendz franchises its unique brand of delicious and nutritious, all-natural “smoothiez”, “juicez”, “eatz” and dietary “supplementz” in a family-friendly atmosphere. JuiceBlendz differs from its competition in that it uses only natural ingredients – no sugary mixes or frozen purees. Based in South Florida, the company began franchising in 2005 and currently has 18 sites, with plans to open additional locations in 2013 throughout the country. For more information, visit or call toll free at 866.J.Blendz (525.3639).
SOURCE JuiceBlendz

Media Contact:

Jennifer Gutierrez
Zucker Public Relations, Inc.
(561) 391-5930 ext. 306

Thursday, June 13, 2013

The American Dream Isn’t Dead …

That’s right, the American dream isn’t dead!  In fact, it's very much alive! The unemployment rate for June 2013 was a half-percentage better than June 2012.  Just over the month, 175,000 positions were created. It's been slowly improving from the recent record low of 10.2 percent in October 2009. 

But, if you're exploring business ownership just because of these reports, beware! Its important to explore those businesses that have the ability to thrive in all economic conditions - both good and bad.

The question is how to do that! This is just one of the topics we cover in our upcoming seminar called “Franchising as a Career, an Investment, or Both!” This event is FREE, and will take place on June 25 in Grand Rapids, MI. For more information, please visit, email or call 616-891-1374.

Tuesday, May 28, 2013

Webinar: Three Low-Cost, Affordable Franchise Opportunities

We’ve all heard it.  It’s one of those myths that permeate the franchising industry everyday: “Investing in a franchise is just too expensive.”  Well, this webinar is meant to dispel that myth and open your eyes to low-cost, affordable franchise systems.  We’ll feature three rapidly-growing franchise systems that are actively looking for potential franchisees in your area. 
This quick-hitting webinar will bring you up-to-speed on three affordable opportunities in franchising.  Spend a lunch learning ways in which you can invest in yourself through business ownership affordably and effectively. 
To learn more, tune in to our Brown Bag Webinar series. Lunch and learn first-hand from three exciting franchise opportunities about their programs. It is a win-win solution!
You’ll discover:
• The cost to invest in a franchise.
• What’s in a “Day in the Life” of a franchisee.
• How to capitalize on your strengths and goals to find your ideal business.
• Three concepts looking to expand.
Please join me for this webinar on Thursday, May 30 at 12pm.  To sign up, all you need to do is visit and look for webinars in the bottom-right corner. 
And, as always, if you have any questions, you can contact me at 616-891-1374 or  All of my services, consultations, workshops and more are FREE to you.  You can also visit my blog at for more information about franchising.

Monday, May 20, 2013

Is There a Way to Create an Investment AND Help Your Child Start Their Professional Career?

With a lot of students having just completed their college courses, earning their diploma and starting their search for the real world - this article may definitely resonate with some readers. If this article seems to resonate with you, your family and financial statement, I definitely recommend that you attend one of my two upcoming ABSOLUTELY FREE seminars about franchising.  "Business Ownership Options" will help tell you more about three different business ownership options while taking a deep dive into the world of franchising..  These will take place on Tuesday, May 21 (Kalamazoo) and Tuesday, June 25 (Grand Rapids).  For more info, and to RSVP, please visit

It’s tough watching as your child sits by looking to enter the real world, fighting a tough job market. Stats show that it takes an average of 8 months for recent college graduates to find a job.  Approximately 22 million young adults are living with their parents (Source:  SmartMoney). Terms like fiscal cliff and debt ceiling probably add a bit of doubt to whether your child will still be waiting tables, or enter into a professional career with a steady paycheck. At the same time, you may be wondering about your stocks and 401(k).  Is there a better investment that isn’t as dependent on Wall Street?

Franchising can give you a solution to both of your problems.
Starting a franchise is truly an investment in yourself and your family, backed by a proven business system.

Getting your child involved.
Will there be another manager that you can trust more so than one you know intimately?  If you truly believe that your child can succeed, and they just need a chance, why not give it to them?  Get your child involved early in the process, including doing the research on the available franchises – they will become further vested in the process and feel like a true managing partner.  At the same time, you can help mold and guide them as an early manager.  You may have some disagreements about how to run the business, but you will know how to work with your child (compared to a unrelated person).

Real-life stories from the COLLEGE campus.
Many colleges and universities are beginning to recognize the important role that entrepreneurism may very well play in their students NEAR future. Many students are starting to take entrepreneurship classes and learning about how they can take things into their own hands. Emphasis is placed on recognizing and evaluating opportunities for franchise entrepreneurs, the development of appropriate strategies and plans, and the implementation and launch of a new franchise. One instructor from Saginaw Valley State University, Andrew Anderson, MBA, tells us that FOUR of his students have gone on to open franchises in the past couple years, upon graduation. You can learn more about the college’s unique curriculum at

A better investment.
Can owning a franchise(and believing in your family) be a better investment tool than stocks? Now, every situation is different, and some can do better than others in the stock market.  But look at the results from 2012.

               - Dow Jones Industrial Average: +0.13%  
               - NASDAQ: 0.12%
·             - S&P 500:  -0.00%  (barely down)

Pretty flat!  Do your research, team up with FranNet, and make an investment in your future (and your child’s future!)

FranNet exists to start you on the road to success through FREE consulting services.  I am here to meet with you, talk about your goals and aspirations, and see if franchising is right for you and your family. There may be one or more options that fit your criteria, and the skills and personality of your son or daughter. I can help you and your family investigate the perfect franchise concepts that may prove to be a great match for you.  Give me a call at616-891-1374 or email me at, and let’s have a conversation about how franchising can give you a better investment vehicle, and help your child start their professional career!

Monday, May 13, 2013

So, Why Should I Pay a Franchise Fee When I Could Just Start My Own Business?

This is a common question when people first think about franchising. The franchise fee may be daunting at first blush. However, when you break down the components and what you'll be receiving, that fee may make a lot more sense.

What are you getting from the franchise fee?

·     The Brand: Most franchised brands have a proven success record and a built-in identity. Just think of the time and cost that would be required trying to find the right logo, develop radio and TV commercials, and design other marketing pieces on your own. What are the true odds that your marketing would work?

·      Systems and Operations: Do you know the steps needed to launch and operate your business efficiently? Do you know the steps to make your business effective? With a franchise, you have vast resources and an operating plan to follow, as well as “sister” franchise owners that can help provide best practices.

·     Computer Systems:  Franchises may have computer engineers that develop specific computer systems that maximize efficiency and front-of-house speed.  Hand in hand with operations – the computer system may assist with inventory, sales reporting, cash handling, labor scheduling and more.

Interested in learning more about franchising?  I invite you to attend my workshop, “Business Ownership Options.”  This FREE workshop is on May 21 at 10:00 am in Kalamazoo, MI.  Consider me your franchising coach … all of my services are FREE to you, with no obligation!   Please visit  to register.  You can also contact me at 616-891-1374 or if you have any questions. .

Wednesday, May 1, 2013

If you BUILD it, they will come (again and again) …

Join me for LIGHT MANUFACTURING DISCOVERY DAY on Monday, May 6th from 12 pm to 2 pm in Troy, MI (lunch is provided). Learn about a light manufacturing business-to-business opportunity.  This concept leverages your marketing, sales and management skills on a traditional Monday-Friday schedule.

Our economy has for generations been fueled by manufacturing, both heavy and light.  Light manufacturing is an environment with no loud noises, no noxious odors, no dangerous chemicals, and no dangerous equipment.  Much of the light manufacturing over the years has gone overseas due to economics. Some manufacturing remains here due to different factors including; technology, unique raw materials, the need to be close to the customer, or the custom nature of small run production.

Some people have the desire to make a product from raw materials.  They like the process involved in manufacturing.  They like the tangible results of what they have made.  They like the single location nature of the industry, the regular hours it operates, the project scheduling, the potential to someday purchase their own building adding to their retirement investments and they understand the high resale value of a manufacturing business.

Picture yourself running a manufacturing business where your staff makes a product from raw materials.

It’s custom production. Every project is different; every day is different. You will see tangible, visible results of your efforts driving home.

It’s close to home, in a low overhead, business park location, operating Monday-Friday, 9-5 (no nights, no weekends and no holidays) with a small staff of career employees. Your business will offer recession-resistant products that every business needs, and about 80% of sales are traditionally generated from 30-50 corporate accounts.

To register, please visit today!  Feel free to contact me with any questions at 616-891-1374 or

Tuesday, April 16, 2013

FEW SEATS REMAIN for "Franchising as an Investment, a Career, or Both"

RSVP now for "Franchising as an Investment, a Career, or Both."  If you have ever thought about owning your own business, I invite you to attend my workshop which takes a look at your goals in life and compares them to various business ownership strategies.  I'll talk more about Franchising and how you various franchise concepts can allow you to be an active and engaged owner, a passive and behind-the-scenes owner, or a combination of the two.

The workshop takes place on April 18 at 10:30am in Grand Rapids.  RSVP now my going to  Feel free to contact me with any questions at 616-891-1374 or  I look forward to meeting you and discovering your road to success!

Wednesday, April 10, 2013

Don’t Wait for the Economy to Create Your Job

The Motley Fool’s Morgan Housel just released this tweet, “Sorry to ruin your evening, but we are living through the worst employment disaster since the Great Depression.[1]  He writes in his article that although the unemployment rate is dropping, this is due to the overall labor force participation rate dropping.[2]

This is the time to take control.  What if you could create your own job? 

I invite you to join me for “Franchising as an Investment, a Career, or Both” at April 18 at 10:30am in Grand Rapids, MI.  We will examine what a franchise is, and how you can leverage an already existing business concept into a career and an investment in yourself.

For more information and to RSVP, please visit  You can also join my LinkedIn group, FranNet of West Michigan, at


Saturday, March 23, 2013

ExecuNet West Michigan - Local Chapter Meeting on 4/2 in Grand Rapids

Are you in a Director, Manager or C-suite role with your current organization?  Are you looking for tools to assist in networking and career advancement?  If so, ExecuNet may be for you. 

Take a moment to learn more about ExecuNet at, and if you haven't already, please take a moment to register for our next ExecuNet meeting on April 2 in Grand Rapids:

For over 20 years, like-minded executives have been gathering at these local meetings around the country for the sharing of tips, contacts and resources. Those both employed and un-employed in manager, director or c-level roles have found success in ExecuNet to assist in their networking and career.  In fact, your next career move may be influenced by someone you meet next week! 

TUESDAY, April 2, 2013 from 4:00 p.m. to 5:30 p.m. at Northwood University - Grand Rapids Campus, 515 Michigan St. (northeast corner of Michigan & College off of the College and I-196), Grand Rapids, MI  49503 

SPECIAL NOTE: We invite Mary Williams of Orion Performance Group to speak about "Time and Self-Management".  

Start your networking now:  Pass this on to those you think may benefit from attending.

Also, bring a new friend to next week's event and you both get half off of admission ($10 members, $15 non-members).  

Take advantage of this opportunity for professional development and making new connections! 

Feel free to call or write with any questions. Hope to see you next week! 

Warmest regards, 

Brigitte Betser 
FranNet of Michigan 

Monday, March 18, 2013

This Week! Meet the Franchisors Expanding in Michigan

If you ever have had that “entrepreneurial urge”, you should attend this week’s “Michigan Franchise Forum … Meet the Franchisors Expanding in Michigan.”  

This event will give you the opportunity to hear from a handful of franchise companies headquartered right here in Michigan! Poised for continued expansion in West Michigan, learn about what these companies are looking for in a franchise owner, their investment levels and territory opportunities. 

Categories include:  In-Home Senior Care, Healthy, Retail/Commercial Distribution & Recycling, Semi-absentee Hair Care Concept, Home/Commercial Improvement.

Learn more about due diligence, how to find the right fit and financing from FranNet and other small business resource experts 

Michigan Franchise Forum takes place on 3/21 at 2 pm in Grand Rapids, MI.  Space is filling up fast, so RSVP now at  Feel free to contact me at 
616-891-1374 or

Wednesday, March 13, 2013

The Top 10 Reasons You Should MEET THE FRANCHISORS

FranNet of West Michigan, Buy Michigan Now, and SCORE present "Meet the Franchisors - West Michigan Franchise Forum."  This is your chance to learn more about Michigan-based Franchisors poised for expansion in West Michigan.  Here’s my top 10 reasons why should you attend this event.

10.  LEARN ABOUT FRANCHISING - Franchising is a highly viable method of entrepreneurship that leverages another business concept (for a fee), giving you a chance to make money off of another's successful idea, brand and practices.  There is always risk when starting a business, but wouldn’t it be great if you could have access to an opportunity that’s already had proven success?

9.  LEARN ABOUT OPPORTUNITIES THAT YOU MAY HAVE NEVER CONSIDERED - There may be a McDonald's and Starbucks on every corner, but maybe there is a need in your area for tax services, oil changes, or a hair salon?  There are many different types of franchises out there, and Meet the Franchisors (along with FranNet) can help you discover a franchise concept that fits your expertise, schedule, and initial investment.

8.  TASTY SNACKS – Cookies and Coffee provided!  Yes, that’s right! We’ll get you through that afternoon “lull” with caffeine and sugar at the event.   Don’t get too excited, its nothing fancy, by enough to get you through that afternoon lull and keep your stomach from growling!

7.  TALK TO FRANCHISE REPRESENTATIVES ONE-ON- ONE -  Each representative will discuss their business and answer questions about ownership in a group setting.  After that, you will be able to talk directly to those representatives.

6.  LEARN MORE ABOUT MICHIGAN - We won't talk about former senators or how the Mackinac Bridge was constructed, but you will learn more about which opportunities are available in specific areas in Michigan.  Franchising allows you to purchase exclusive rights to an area, so come to "Meet the Franchisors" to learn more about what opportunities are available in your backyard.

5.  LEARN ABOUT YOUR POTENTIAL - It may seem difficult to start a business, let alone come up with the initial investment to start the business.  People are starting franchises all of the time, and you can ask the questions about success stories and learn if you can truly start a business.

4.  LEARN ABOUT THE FINANCES - Franchise representatives, a franchise financing expert and FranNet counselors will be there to tell you more about financing a franchise and teach you how franchising can truly become a great investment.  

3.  LEARN ABOUT FRANCHISING AS A CAREER - This can be your job.  Being your own boss can have its rewards, and you can learn how successful franchise operators can find the right management and employees to take you along the road to success.  

2.  LEARN ABOUT AVAILABLE RESOURCES - Not only are the professionals from FranNet available to help you, so are fellow franchise business owners and area developers.  FranNet offers free consulting and services to help guide you into owning a business.  The franchise's fellow business owners and area developers also want to help!  Everyone under the franchise umbrella is truly a team - as your success helps them to be successful.  

1.  LEARN ABOUT YOU - After all of the discussion and questions, you'll learn about you.  Think you can do it?  You'll have access to a wealth of knowledge and options, help and resources.  The next step is all about you.  Does that little voice inside your head want to know more and find out if you truly can do it? ... then all you have to do is take that next step – attend the event to learn more about how FranNet can help!  

Are you ready for this great chance to learn more about the potential of franchising?  Meet the Franchisors – Michigan Franchise Forum takes place on 3/21 at 2:00pm in Grand Rapids, MI.  For more information, please visit or contact me at 616-891-1374 or    

Tuesday, March 5, 2013


How can you change lives, support the economy, fulfill needs of many and give yourself every possible advantage to make a great income? It doesn’t take a miracle or a once-in-a-lifetime opportunity … Franchising can allow you the chance to make a difference right here in the great State of Michigan! 

There are several franchising business models out there that require you to surround yourself with a great staff. Having a model like this gives you the opportunity to be part of the job creation movement. But it doesn’t stop just with employment – As a job creator, you support the families of your employees, and create a positive environment for ongoing development and success. From the teenager who is getting their first job as a retail clerk, or the hairstylist looking for a flexible schedule or the experienced operations manager, there is a lot of talent in our great State that you can access to help in your business.

There are several components to running a successful business. One is finding a market with a need being unfulfilled, or fulfilling a need in a better, more efficient way. Do you know of a need in your hometown? Maybe it’s something as simple as a hair salon catering to men and boys? Or maybe it’s being able to find that unique battery not carried at the local hardware store? Or maybe it’s providing the much needed help to your elderly neighbor? Whatever it may be, Franchising can be an easy way to fulfill needs without having to have your own million-dollar idea.

Franchising is a great way to become a business owner while reducing risk and giving you an advantage through the leveraging of an already-existing and successful business concept. Benefits are numerous: from a familiar brand name, ongoing training and support, a group of other owners to network with and more. The systems are in place and you don’t have to reinvent the wheel. Will you take advantage of the opportunity franchising provides?

Michigan is ripe with franchisors looking to expand in Michigan. Buy Michigan Now, SCORE Grand Rapids and FranNet of West Michigan have teamed up to present “Meet the Franchisors – West Michigan Franchise Forum” on 3/21 in Grand Rapids. Listen to presentations from franchisors based in Michigan, poised for expansion in St. Joseph, Benton Harbor, Kalamazoo, Grand Rapids, the Lakeshore, Lansing and even Traverse City. Meet with representatives 1-on-1, gain access to funding options and other small business start-up resources.

MORE INFORMATION / REGISTER For more information, visit or contact me at 616-891-1374 or This session is completely free, but you must RSVP at

Monday, February 25, 2013

Is it Time for an ENCORE?

The Oscars highlighted an array of musical acts last night, with many performers receiving standing ovations. Jennifer Hudson, Shirley Bassey and the cast of Les Miserables gave memorable performances that left the crowd wanting more.

Now, is it time for your encore?

A new trend is sweeping the business world, known as “encore entrepreneurship.” Picture this, doing what you love and giving back to the community – definitely worthy of a standing ovation.

According to a Kaufman Foundation study, the age group that saw the most entrepreneurial activity from 1996 to 2010 was those in the 55-64 year old bracket.  These entrepreneurs have been through the corporate world once before, and now are back for more!  This time, focusing on a true passion and even donating a little bit to charity, which helps to keep them pushing to make a difference.
FranNet is here to help you find what you are passionate about – providing free consulting services to make a great match.  Are you more comfortable around numbers and spreadsheets?  Do you thrive on delighting customers with exceptional service? Do like the idea of providing our senior community with a more comfortable and safe home environment? Are you a car nut and want to help keep everyone’s vehicle in running order?  We can help match you with franchisors that are expanding in Michigan, and are looking for your particular transferable skills and passions! 

Want to learn more about where you might fit?  On Wednesday, March 20 at 3pm, don’t miss your opportunity to "Meet the Franchisors Expanding in Michigan" at the Michigan Franchise Forum. This is your free chance to learn more about the franchise selection process and to hear from a variety of MICHIGAN-based franchisors that are still expanding in our great state.  Learn about their business concept, and ask them questions 1-on-1.  You might find something you truly could see yourself doing as your ENCORE!

For more information, please visit or contact me at 616-891-1374 or

Tuesday, February 19, 2013

Your Million Dollar Idea Could Be Somebody Else’s

Everyone is searching for a million dollar idea.  It’s interwoven in the fabric of the American Dream, where the goal is to be as successful as you want to be.

Let’s be honest – there are only so many ideas that are going to hit “the big time.”  Many people have tried, and many people have failed. So, what if you could capitalize on an already successful business idea?

That’s the beauty of franchising!  You actually have the opportunity to achieve success from a proven, time-test business model that has predictable future results.  Franchising provides a very transparent due diligence process with the franchisor and existing franchisees.  The franchisor WANTS YOU TO SUCCEED – because they will succeed as well!

As part of the research, you’ll have the opportunity to ask a lot of questions about all aspects of franchise ownership within that particular system. You’ll be able to glean insight on both the successes, and failures of franchisees with similar backgrounds and market locations.  You’ll also be able to gain information on the support of the Franchisor, investment level, and your potential return on investment.

One of the biggest advantages to franchising is that you’re buying the tested operating model of the franchisor.  When you open your business on Day 1, you’ll be equipped with a system and process to apply to the operations of the business, including marketing and management.

Franchising, however, is not for everyone!   Because there are over 3000 different franchises to choose from, finding the right fit may be cumbersome.  In addition, some don’t find value in the payment of an initial franchise fee and on-going royalties.   Here at FranNet, we can assist you in recognizing the advantages and disadvantages of franchising, as well as finding the right fit.

If you want to learn more, feel free to contact us directly for discussion, or attend one of our upcoming events giving you the opportunity to hear from actual Franchisors. Join me in Grand Rapids on March 21st at 2pm for “Meet the Franchisors – West Michigan Franchise Forum,” a free, no-obligation seminar that puts you in the same room as Michigan Based Franchisors that have availability in West Michigan. Presented along with Buy Michigan Now!, you’ll get to learn more about specific franchise concepts, funding, operating systems and more that will get your entrepreneurial juices flowing!  For more information, please visit  You can also contact me with any questions at 616-891-1374 or

Tuesday, February 12, 2013

FRANNET hosts Business Ownership Seminar in Kalamazoo, MI on Thursday, February 14, 2013 1:00pm - 2:30pm

FranNet will be in Kalamazoo this Thursday, February 14, 2013 from 1pm - 2:30pm hosting a seminar on Business Ownership Options.

This seminar provides a great introduction to the three types of business ownership, the advantages and disadvantages of each, and how to reduce risk and find the right fit. 

We'll also take an in-depth look at franchising, including opportunities to keep your day job while running the business.  

In conclusion, an overview of how FranNet can simplify the search and assist in finding a business that is a great fit for you will be presented.

Attendance is key for those individuals that have been contemplating business ownership. 

Location:  Signature & Associates Commercial Real Estate located at 950 Trade Centre Way, Ste. 140, Kalamazoo, MI  49002.

Contact Brigitte Betser at 616.891.1374 or bbetser@frannet.comfor more information.

Tuesday, February 5, 2013

An Introduction to Franchising

Quite simply, a franchise is a license to use the name, trademarks, and proprietary products of an existing company.  This means that you can start a business using someone’s proven system.  Sounds simple, right?

There are many facets to franchising, many potential franchises, and maybe a perfect franchise to fit your needs and lifestyle.  Whether you are looking for a career, an investment, or both – franchising is a potential way to kick start you on the road to success.  But, in all honesty, franchising is not right for everyone.

Step 1:  Watch “Introduction to Franchising,” a free online video sponsored by FranNet and the US Small Business Administration.  This will give you a great introduction to franchising, right in front of your computer screen.  Click here to watch “Introduction to Franchising.”

Step 2:  Attend “Franchising as a Career, an Investment, or Both,” a FREE session that I will be holding in Kalamazoo, MI on Thursday, February 14.  Here, we’ll talk a little bit more about your situation and talk more about if franchising is right for you.  Please note, there is no pressure as all of my services are 100% FREE to you.  Click here for more information and to register today.

Consider me as your personal franchising coach, as we’ll travel the road together to see if franchising is right for you.  Feel free to contact me with any questions at 616-558-2514 or

Light Manufacturing Business Opportunity
Wednesday, February 6, 2013
2:00 PM to 3:30 PMmore info and to register

Franchisor Spotlight: Semi-Absentee Food Concept - Largest in Its Category
Wednesday, February 6, 2013
8:00 PM to 9:30 PM
more info and to register

"Franchising as a Career, an Investment, or Both"
Thursday, February 14th, 2013
1:00 PM to 2:30 PM
more info and to register