Friday, December 28, 2012

Does Your Career Need a Check-Up?

Just like getting an annual physical at the Doctor, your career needs an annual check-up too!

Think about starting your career over right now. Knowing what you know, what would you do differently? What would you do the same? Would you work for someone else, or be your own boss?

There are lots of questions that you should be asking yourself when assessing your career. Here are a few more:
  • Would you change industries if you could, or doesn’t that really matter?
  • Are you achieving your financial goals in your current role?
  • Does it provide you your desired lifestyle?
  • Do you find yourself constantly telling yourself “Oh, hang in there, I’ll have a better day tomorrow.”?
  • Do you jump out of bed in the morning, eager to head to work , or does the very thought of another day at the office make you want to roll over and hibernate for the winter?
 After assessing the answers to these questions, many of us realize that we need to take control of our professional growth and explore new career options. The world of work is constantly changing and the process of change must begin with you.
At FranNet, we work with clients to find them a great fit in franchise ownership as a career option to provide them the opportunity to achieve all of their financial and lifestyle goals. Even those that aren't ready to make the jump 100% into full-time business ownership, can explore options for semi-absentee franchise option in order to start building their "Plan B".
It all starts with an evaluation of core competencies, communication styles, and management and sales abilities through the completion of our proprietary online personal franchise assessment. Once the results of the assessment are analyzed, a unique "Business Model " is created by having discussion on goals and personal preferences. Matches to franchise opportunities are then made and explored hand-in-hand with a FranNet Franchise Placement Specialist.
If the results of YOUR Career Checkup indicate that a new path is order, perhaps we can help you with that.
To learn more about working with FranNet to explore Franchising as a Career Option, please contact Brigitte Betser at FranNet of West Michigan at, or 616.891.1374.

Monday, December 17, 2012

Business Ownership - A Career? An Investment? Both?

As 2013 draws near, many questions remain ...  Will my job still exist?  Will my 401(k) jump off the fiscal cliff?  There are many things that effect you that are outside of your control.

Maybe it's time to take control.

Business ownership is a way to take control.  Whether you see owning a business as an investment or a new career - there are many avenues that can point you towards success.

Join me on Wednesday, December 19 in Caledonia, MI (from 1:30pm to 3:00pm) for more information about franchising and the different ownership options and entry strategies available (ranging from single unit owner to semi-absentee investor to regional developer. We'll talk about paths to achieving YOUR goals, and if franchising is right for you.

Following is a brief outline of the topics covered in FranNet’s seminar:
- General discussion of the reasons that compel individuals to start their own business in the first place.
- A comparison of the pros and cons of starting a business from scratch, buying an existing business or starting a franchise.
- How franchising can provide a desirable alternative to traditional employment by reducing the risk of ownership to an acceptable level through proven business systems, comprehensive training and ongoing support.
- Basic information on franchising, including the range of industry categories, entry and long-term strategies, investment levels and fees.
- The legal regulations governing franchising that protect the buyer.
- A strategic approach to defining your personal business model, quantifying your returns and safely researching and selecting the business opportunity that’s right for you.
- Growth trends and choices in franchising that offer stability and success in weak and strong economies.
- A brief overview of FranNet’s no-fee, no-obligation consulting service is also provided.

For more information, please visit or call me at 616-891-1374.  You can also email me at  Registration is required, and can be done at  This is the first step in taking control, I look forward to hearing from you!

Tuesday, December 11, 2012

Will 2013 be the year YOU take control?

Are you tired of working that same dead end job? Do you want something more from your career, and the ability to call the shots? Perhaps it’s time for YOU to take control and start your own business!

Consider the world of franchising so you can start a business with PROVEN systems and strategies that will jump start you on the road to success. There are even paths that will allow you to start a business while maintaining your current job.

We have a few remaining seminars and webinars in 2012, where you can learn more about franchising. Please plan to join us for one or more of them. These are 100% FREE to you, and I’ll never ask you for money for my services! Consider me your franchise coach! Find out more at or call me at 313-821-5060 for more information!

December 12, 2012
8:00 p.m. EST
Franchisor Webinar Spotlight: Three Separate Brands – All Semi-Absentee Models!
INFO            REGISTER

December 19, 2012
1:30 p.m. EST
Seminar: Franchise Business Opportunities for Older Adults
INFO            REGISTER

December 19, 2012
2:00 p.m. EST
FranNet Webinar: Franchise Business Opportunities for Older Adults
INFO            REGISTER

December 20, 2013
2:00 p.m. EST
Franchisor Webinar Spotlight: Light Business Manufacturing Opportunity
INFO            REGISTER

Thursday, December 6, 2012

Can I Start a Business AND Keep My Day Job?

There are many people out there that dream of owning their own business, but never make the leap.  They believe they would need to walk away from the comfort of a regular paycheck, and maybe even health benefits, if they want to make that dream of business ownership a reality.

Are you satisfied with your current job, or just not able to make the financial adjustment at this time? While still employed, would you like to build a longer-term income stream and equity, as an additional layer of retirement security and/or an opportunity to step into the CEO role of your OWN business at some point in the future? SEMI-ABSENTEE ownership is a great option brought by franchising for individuals finding themselves in this situation.

Semi-absentee franchise offerings generally require individuals to devote 10 and 20 hours a week to working ON the business, allowing them to maintain the financial comfort that their day job brings. It’s a great way to achieve success in certain franchise models, allowing the owner to hire staff to run the day-to-day operations, while they focus on both general management and big picture growth – all while they keep their day job. Semi-absentee franchises can also be a great way for EXISTING business owners to diversify their income stream, phase out of their current business, or set-up a family member in a new business.

There are a variety of industries within franchising offering this semi-absentee ownership option with various investment levels.

Learn more about three options available by attending our upcoming WEBINAR on DECEMBER 13 at 8pm ET.  Register at or by calling me directly for discussion at 616-891-1374.

Friday, November 23, 2012


No doubt about it, owning your own business can be tough.  There is risk – there will be rough times, but if your business happens to be a franchise, there are things that you can give thanks for which will help to maximize your chances for success.

1)  A PROVEN SYSTEM – You don’t need to reinvent the wheel to have success, and this is the essence of buying a franchise concept.  You can capitalize on the franchise’s system success and brand to generate profits.  Operations, logistics, marketing, and more – there is a reason why the concept you bought into has been successful in the past.

2)  SHARED MARKETING – Whether the corporation spends marketing dollars, or a networked group of owners shares the costs, shared marketing can help you achieve a bigger marketing reach.  Television, billboards, and more can be viable options now that you are part of a marketing pool looking to make the biggest impact.

3)  A FRATENITY OF OWNERS AND PROFESSIONALS WHO WANT YOU TO SUCCEED – It’s intuitive to believe that franchisors want you to succeed, as they can only make the most money if you are making the most money. It’s a simple fact and the honest truth.  Your fellow owners can also benefit from your success, as when customers happen to be in their regional area – they can stop into their businesses to expect the same quality business as they receive from you.  So, knowing those two concepts, why not tap into their knowledge base and find out what works best for them?  Quite simply, everyone works as a team and can reach greater heights through collective efforts and cooperation success.

If you or someone you know want are looking to learn more about franchising, I can help people discover the ins and outs, and potentially pair them you with a franchise concept that will fit their needs and objectives.  My services are 100% FREE, and folks can consider me their franchising coach.  I can be reached at
or Don’t forget to read my previous blog articles, and check out for some more great info!

November 28, 2012 – Caledonia, MI
Seminar:  Business Ownership Options
INFO                        REGISTER

December 5, 2012
Business Ownership Exploration Webinar
INFO                        REGISTER

December 13, 2012
Franchisor Spotlight:  One Spotlight, Three Separate Franchises
INFO                        REGISTER

Deember 19, 2012
FranNet Webinar:  Franchise Business Opportunities for Older Adults
INFO                        REGISTER

Tuesday, November 6, 2012

Owning a Franchise Doesn't Have to be Scary!

Last week was Halloween, and as I looked at the trick-or-treaters coming towards the door … there were a lot of scary ghosts and goblins.  But, underneath the costumes were the faces of smiling young children waiting for the mini-candy bars that I handed out.

Owning a franchise may seem scary too.  People throwing concepts at you left and right, seeming like scary car dealers looking to make a quick buck.  By just reading my blog, you are already on the pathway to becoming a smiling franchise owner.

Here are some steps to taking the scariness out of owning a franchise:

1)  Do your research – The more research you do on a potential franchise, the more facts you will discover that will either make you fall in love with a concept – or totally discard it.

2)   Know that there is help out there – Talk to a FranNet Placement Specialist to assist in helping you find the right concepts for investigation and to provide you steps to take to make sure you complete all the right research.  We are here to help guide you in the right direction of finding franchise fit, and have a proven methodology for doing so.

3)  Proven winners – One of the perks of franchising is that it is a proven, systematic process to being in business.  Not all franchises are built the same though, and many concepts experience failures of franchisees in their system. It’s not fool-proof, however, if you pick the right one, it can be a vehicle to get you to your destination, while meeting your financial and lifestyle goals.  Finding the right fit is best done by focusing on the function of the owner in addition to the function of the business.  FranNet can help you with this, and alleviate some of the stress and guesswork associated with finding a winner.

I am here to help in your franchise search.  All of my services are free to you. I want to help you succeed, and FranNet has a proven track record of matching entrepreneurs with successful franchise concepts.  Please feel free to contact me at 616-891-1374 or, and lets talk about whether franchising may be right for you!


Nov 07, 2012 / Online Webinar, US and Canada
Franchisor Spotlight: Home-based, Business-to-Business Franchise

Nov 13, 2012 / Online Webinar, US and Canada
Business Exploration for African-Americans

Nov 15, 2012 / Online Webinar, US and Canada
Franchisor Spotlight: Two-for-One Retail Opportunity

Nov 28, 2012 / Greater Grand Rapids, MI

Tuesday, October 2, 2012

"Meet the Franchisors" - 10/18 in Grand Rapids

Thursday, October 18th, 2012 | 1:00pm - 3:00pm     
Northwood University Grand Rapids Campus
515 Michigan St. NE Ste. 100 | Grand Rapids, MI 49503

For more information, contact Brigitte Betser at 616-891-1374

This is your chance to learn about several of our premier franchise companies poised for rapid expansion in Michigan, and meet their franchise development executives!  Categories may include food, in-home senior care, professional and business services, light manufacturing, health and wellness, retail home-based opportunities.  Tips on franchise due diligence will also be presented, and a franchise financing expert will discuss your funding options.  Total investment range starts at below $100K.  Attendance is FREE, but space is limited,  so register NOW.

10/11 - "Franchising as an Investment, a Career, or Both!"
Troy, MI

10/17 - "Meet the Franchisors - Executive Briefing"
Detroit, MI

11/15 - "Franchising as an Investment, a Career, or Both!"
Troy, MI

Friday, September 21, 2012

“Hidden Gem” Industries with Franchises Available in Michigan

There are literally thousands of franchise opportunities available in over 80 industries.  When researching opportunities and determining the best industry for you, you’ll want to consider an industry that will thrive in all economic conditions.   These “hidden gems” are recession-resistant industries, and will thrive through all economic conditions.

· Hair care:  Our hair does not know when it’s experiencing tough economic times.  For a majority of the world, hair keeps growing(apologies to my completely bald readers), and will require consistent maintenance.  This recession-resistant industry offers opportunities through many different franchised concepts serving a variety of demographics, including budget hair care salons, salons focused on male customers, salons with a specific motif, such as sports, and more.

· Senior care:   At-home Senior Care is an opportunity to serve an ever growing aging demographic, providing services to those who wish to remain at home through their elder years.  With over 10,000 people turning age 65 each day, the senior care industry is bound to see continued growth.

· Disaster Restoration:  Fire, flood, storms and mold:  Mother Nature cannot be controlled!  When something unfortunate happens, you will need the services of disaster restoration.  It’s these heroes that many will turn to in the frustration of home or business damage to assist in getting things back to order.

As mentioned earlier, there are thousands of different franchise opportunities in over 80 industries to from.  It may seem overwhelming, but that is why I am here to help.  My consultation and services are free to you, and I’ll help you choose the path that will fit your lifestyle, budget, and investment goals. Give me a call today at 616-891-1374 or email me at 

"Business Ownership Options"
Wednesday, September 26
Grand Rapids, MI
1:00pm - 2:30pm

"Business Ownership Options"
Thursday, October 11
Troy, MI
10:00am - 12:00pm

Michigan Franchise Forum: Executive Briefing
Wednesday, October 17
Farmington Hills, 
11:30am - 1:30pm


Meet the Franchisors at the Michigan Franchise Forum
Thursday, October 18
Grand Rapids, MI
1:00pm - 3:00pm


Wednesday, September 12, 2012

Join Me for Business Boot Camp - Putting Veterans into Business Ownership

As a veteran, there are special programs through different franchisors that you can take advantage of.  Find out more about franchising, as well as these programs, which can start you down the road to post-military success. Click here to find out more about our franchising webinar that is happening on September 13th at 2pm ET. Please visit for more info and registration.

Wednesday, August 22, 2012

What are five things you should consider before buying a franchise?

As FranNet consultants, we are here to help you consider the pros and cons of franchising in your pursuit of starting a business. There are many different situations and circumstances that can point you towards franchising – just as there are many different situations that can point you away from franchising.

1. Are you willing to pay for and follow someone else's system? (or do you think you have a better system?) When investing into an already established brand and system, there are going to be certain things  to adhere to. For example, imagine if McDonald’s franchise owners were able to market a different logo, change over to Pepsi products, or decide to remove the Big Mac from the menu. There will be varying degrees of flexibility in your franchise agreement, depending on the industry, but part of the brand awareness and operating efficiencies that you are investing into is achieved through consistency.For example, in many food and retail franchises, the customer will know exactly what he or she is getting when they walk into your business.

2. How much capital are you willing to, and can comfortably, invest, and still be able to cover your living expenses for at least 6-12 months? You might think you’ll be able to do things a little cheaper when starting your own business, but when starting a franchise, the upfront costs will be disclosed to you within ranges, so there will be few, if any, surprises. This may include the franchise fee, construction costs (if retail space is required), working capital, etc.

3. What are your transferable skills from past employment/business, and which of those are you eager to employ in a new business? Just because you're good at something, it doesn't mean you'll want to continue doing it on a regular basis to make your business thrive. You may have to be a salesperson, while training others to run the operations of the business. You may have to focus on customer service training, while others market your business.

4. Are you comfortable with the franchisor, and do you fit with their culture? This is similar to finding a significant other! If there just isn’t a fit, you may become further frustrated with your franchisor as the years go on.

5. Is there a compelling enough reason(s) for you to commit your money and talent to become (or remain) a business owner? A passion for a particular product/service, the allure of "being your own boss", or the fear of being bored in retirement is not reason enough to assume financial risk and time commitments. You must first determine that business ownership is THE solution to getting what you really want from your work and your life, both now and in the future.

All FranNet services and consultations are FREE, and I would be happy to further discuss your interest in starting your own business and see if franchising is right for you. Remember, even Miguel Cabrera has a coach – consider me your franchise coach! Contact me at 616-891-1374 or and we can set up a time to talk. On the east side of the state? Contact Mark Cory at 313-821-5060 or

Don't forget to visit my web site at! You can also follow me at or

"Buy Your Own Business: An Inside Look at a Leading Restaurant Concept"
Wednesday, August 29, 2012
Caledonia, MI - 5:00pm to 7:00pm
RSVP Required - Dinner Server
"Franchising as a Career, an Investment, or Both"
Thursday, September 20, 2012
Troy, MI - 11:30am to 1:30pm
RSVP Required - Lunch Served
"Meet the Franchisors"
Wednesday, October 17, 2012
Detroit area - 4:00pm to 6:30pm
RSVP Required
"Meet the Franchisors"
Thursday, October 18, 2012
Grand Rapids area - 1:00pm to 3:00pm
RSVP Required

Tuesday, August 14, 2012

Open Your Eyes to Opportunities in FRANCHISING!!

A DAY IN THE LIFE of an “every day” family:

6:00 am
-  ALARM:  Up for the day, first thing – take Vitamins, then re-heat yesterday’s Egg McMuffin

7:00 am 
- Get dressed – clothes from the Dry Cleaning bag delivered to your home

7:30 am
- Off to the Fitness Center for a workout

8:30 am
- Off to work, via the Coffee Shop on the way

9:00 am
- Personal phone calls
  1. Confirm with Hair Salon that no appt is needed on Friday evening
  2. Make appt to take car in for Dent Repair
  3. Request quote from Window Cleaning Specialist
  4. Check in with Senior Care agency for Grandmother in NC
  5. Confirm Housekeeping Service for cleaning on Friday
  6. Renew membership at Massage Therapy Studio

9:30 am
- Work Phone calls
  1. Meet with Business Coach and discuss progress toward monthly goals
  2. Confirm Catering Service for lunch
  3. Call Staffing Company for new employee
- Errands:
  1. Pick up pictures from Framing Shop
  2. Pick up Garage Sale Signs for Saturday
  3. Pick up Anniversary Party invitations from Printer
  4. Ship Grandma’s birthday present to her in NC
  5. EAT Catered Lunch
1:30 pm
- Back to work:
  1. Meet with IT Specialist on computer maintenance needs
  2. Meet with Shipping Expense Reduction Consultant
  3. Meet with the A/R Factoring Consultant to improve cash flow
  4. Call Commercial Cleaning Company to discuss increasing service from three to five nights per week
5:00 pm
- Pick up daughter from After School Art Program

5:30 pm
- Take Son to Math Tutor

6:00 pm
- Stop at the Auto Dealer and check out that Customized car

6:30 pm 
- Make it home in time to meet the Handyman to have that cabinet repaired

7:00 pm
- Just enough time for a quick family dinner at the neighborhood Fast-Casual Restaurant

8:00 pm
- Meet with Floor & Window Coverings advisor in your home

10:00 pm 
- Go to BED – it’s been a long day!! Lie down and relax on your new Temperature and Pressure Sensitive Mattress!

As you can see, there are a lot of different industries that have franchised options.  If you are interested in starting your own business, and want to further discuss the multitude of different options that are available - reach out to FranNet of Michigan to further learn more about franchising.  Visit our web site at, or contact us using our information below:

·    West side of Michigan:  Brigitte Betser, 616-891-1374,

·    East side of Michigan:  Mark Cory, 313-821-5060,

Thursday, August 16, 2012 - Troy, MI
"Franchising as a Career, an Investment, or Both"
Office of Derderian, Kann, Seyferth & Salucci
MORE INFO                      REGISTER

Wednesday, August  29, 2012 - Cascade, MI
"FranNet's Buy Your Own Business Series - An inside look at the fast-casual dining industry"
Zoup! - Cascade, MI
MORE INFO                     REGISTER

Wednesday, August 8, 2012

Is franchising a logical option for you? - Join us on August 14th to talk about it!

Learn more about business ownership options at our upcoming free seminar  “Business Ownership Options” on Aug. 14 at 1:00pm in Kentwood, MI.  We’ll take you through the basics (3 ownership models, advantages and disadvantages, impact of small business in the US, how to find a good fit and more!).  Registration is required, please visit for more info and to register today.  Any questions?  Please contact me at or call at 616-891-1374.  Please note:  all of my services, workshops and seminars are absolutely free to you! 

Tuesday, August 7, 2012

Looking to start a business? ZOUP!, the country’s leading fast-casual soup restaurant has franchise opportunities in Grand Haven, Kalamazoo, Battle Creek and more!

Join me at 5pm on Wednesday, August 29 in Cascade, MI for our August BYOB (Buy Your Own Business) Event:  an inside look at ZOUP!  Tour the kitchen, taste the food, and hear from the corporate staff and a local owner.  

There are many benefits to owning a ZOUP! Franchise, including:       
  • Strong Niche Positioning
  • Growth Industry:  The fast-casual segment is the fasting growing in the restaurant industry.
  • Simplicity:  Simplified menu items require no cooking and little prep, with allows for a “front of house” focus.
  • Low Cost of Entry:  Relative to other food franchise concepts
  • Single Units and Multiple Units/Semi-Absentee or Full-time Operation Options
  • Flexibility:  “Lifestyle” hours of operation

Registration is required at  For more information, contact me at or call at 616-891-1374.

·    Tuesday, August 14, 2012 - Grand Rapids, MI
     "Franchising as a Career, an Investment, or Both"
     10am to 12pm
     Prudential Preferred Realtor South Office

·    Thursday, August 16, 2012 - TROY, MI
     "Franchising as a Career, an Investment, or Both"
     10am to 12pm
     Offices fo Derderian, Kann, Seyferth & Salucci

Monday, August 6, 2012

Why should aspiring entrepreneurs consider franchising?

You have that itch. You dream of working for your self, and being in control. You have always thought about starting your own business, trying to think of that billion dollar idea. Maybe you don’t need to think that hard!

Although the odds of creating AND successfully marketing that next great product or service are stacked against you, there’s still hope! Ever thought about leveraging a FRANCHISE BUSINESS SYSTEM as a means of attaining the freedom and control that you crave?

Here’s how it works:

·    You are investing in a proven system with a track record of success.  The franchisor provides comprehensive upfront training and ongoing support to help you start and stay in business. Very rarely is prior industry experience required. Your transferable skills and the fracnhisor’s system may be all you need to launch a new career!

·    You are getting indirect marketing support. The parent company has spent a lot of their own money in testing various advertising and marketing channels. You’ll get access to this body of knowledge and intellectual property. 

·    You are entering a fraternity of fellow owners.  The franchise community provides not only wealth of first-hand information for you to digest during your research and selection process, but also an additional source of advice and counsel once you’ve joined the system. 

This is just a sampling of some of the advantages of investing in a franchise business system rather than starting your own business from scratch.  I invite you to reach out to FranNet of Michigan to further learn more about franchising.  Visit our web site at, or contact us using our information below:

·    West side of Michigan:  Brigitte Betser, 616-891-1374,

·    East side of Michigan:  Mark Cory, 313-821-5060, mcory@franne


·    Tuesday, August 14, 2012 - Grand Rapids, MI
     "Franchising as a Career, an Investment, or Both"
     10am to 12pm
     Prudential Preferred Realtor South Office

·    Thursday, August 16, 2012 - TROY, MI
     "Franchising as a Career, an Investment, or Both"
     10am to 12pm
     Offices fo Derderian, Kann, Seyferth & Salucci