Wednesday, August 22, 2012

What are five things you should consider before buying a franchise?

As FranNet consultants, we are here to help you consider the pros and cons of franchising in your pursuit of starting a business. There are many different situations and circumstances that can point you towards franchising – just as there are many different situations that can point you away from franchising.

1. Are you willing to pay for and follow someone else's system? (or do you think you have a better system?) When investing into an already established brand and system, there are going to be certain things  to adhere to. For example, imagine if McDonald’s franchise owners were able to market a different logo, change over to Pepsi products, or decide to remove the Big Mac from the menu. There will be varying degrees of flexibility in your franchise agreement, depending on the industry, but part of the brand awareness and operating efficiencies that you are investing into is achieved through consistency.For example, in many food and retail franchises, the customer will know exactly what he or she is getting when they walk into your business.

2. How much capital are you willing to, and can comfortably, invest, and still be able to cover your living expenses for at least 6-12 months? You might think you’ll be able to do things a little cheaper when starting your own business, but when starting a franchise, the upfront costs will be disclosed to you within ranges, so there will be few, if any, surprises. This may include the franchise fee, construction costs (if retail space is required), working capital, etc.

3. What are your transferable skills from past employment/business, and which of those are you eager to employ in a new business? Just because you're good at something, it doesn't mean you'll want to continue doing it on a regular basis to make your business thrive. You may have to be a salesperson, while training others to run the operations of the business. You may have to focus on customer service training, while others market your business.

4. Are you comfortable with the franchisor, and do you fit with their culture? This is similar to finding a significant other! If there just isn’t a fit, you may become further frustrated with your franchisor as the years go on.

5. Is there a compelling enough reason(s) for you to commit your money and talent to become (or remain) a business owner? A passion for a particular product/service, the allure of "being your own boss", or the fear of being bored in retirement is not reason enough to assume financial risk and time commitments. You must first determine that business ownership is THE solution to getting what you really want from your work and your life, both now and in the future.

All FranNet services and consultations are FREE, and I would be happy to further discuss your interest in starting your own business and see if franchising is right for you. Remember, even Miguel Cabrera has a coach – consider me your franchise coach! Contact me at 616-891-1374 or and we can set up a time to talk. On the east side of the state? Contact Mark Cory at 313-821-5060 or

Don't forget to visit my web site at! You can also follow me at or

"Buy Your Own Business: An Inside Look at a Leading Restaurant Concept"
Wednesday, August 29, 2012
Caledonia, MI - 5:00pm to 7:00pm
RSVP Required - Dinner Server
"Franchising as a Career, an Investment, or Both"
Thursday, September 20, 2012
Troy, MI - 11:30am to 1:30pm
RSVP Required - Lunch Served
"Meet the Franchisors"
Wednesday, October 17, 2012
Detroit area - 4:00pm to 6:30pm
RSVP Required
"Meet the Franchisors"
Thursday, October 18, 2012
Grand Rapids area - 1:00pm to 3:00pm
RSVP Required

Tuesday, August 14, 2012

Open Your Eyes to Opportunities in FRANCHISING!!

A DAY IN THE LIFE of an “every day” family:

6:00 am
-  ALARM:  Up for the day, first thing – take Vitamins, then re-heat yesterday’s Egg McMuffin

7:00 am 
- Get dressed – clothes from the Dry Cleaning bag delivered to your home

7:30 am
- Off to the Fitness Center for a workout

8:30 am
- Off to work, via the Coffee Shop on the way

9:00 am
- Personal phone calls
  1. Confirm with Hair Salon that no appt is needed on Friday evening
  2. Make appt to take car in for Dent Repair
  3. Request quote from Window Cleaning Specialist
  4. Check in with Senior Care agency for Grandmother in NC
  5. Confirm Housekeeping Service for cleaning on Friday
  6. Renew membership at Massage Therapy Studio

9:30 am
- Work Phone calls
  1. Meet with Business Coach and discuss progress toward monthly goals
  2. Confirm Catering Service for lunch
  3. Call Staffing Company for new employee
- Errands:
  1. Pick up pictures from Framing Shop
  2. Pick up Garage Sale Signs for Saturday
  3. Pick up Anniversary Party invitations from Printer
  4. Ship Grandma’s birthday present to her in NC
  5. EAT Catered Lunch
1:30 pm
- Back to work:
  1. Meet with IT Specialist on computer maintenance needs
  2. Meet with Shipping Expense Reduction Consultant
  3. Meet with the A/R Factoring Consultant to improve cash flow
  4. Call Commercial Cleaning Company to discuss increasing service from three to five nights per week
5:00 pm
- Pick up daughter from After School Art Program

5:30 pm
- Take Son to Math Tutor

6:00 pm
- Stop at the Auto Dealer and check out that Customized car

6:30 pm 
- Make it home in time to meet the Handyman to have that cabinet repaired

7:00 pm
- Just enough time for a quick family dinner at the neighborhood Fast-Casual Restaurant

8:00 pm
- Meet with Floor & Window Coverings advisor in your home

10:00 pm 
- Go to BED – it’s been a long day!! Lie down and relax on your new Temperature and Pressure Sensitive Mattress!

As you can see, there are a lot of different industries that have franchised options.  If you are interested in starting your own business, and want to further discuss the multitude of different options that are available - reach out to FranNet of Michigan to further learn more about franchising.  Visit our web site at, or contact us using our information below:

·    West side of Michigan:  Brigitte Betser, 616-891-1374,

·    East side of Michigan:  Mark Cory, 313-821-5060,

Thursday, August 16, 2012 - Troy, MI
"Franchising as a Career, an Investment, or Both"
Office of Derderian, Kann, Seyferth & Salucci
MORE INFO                      REGISTER

Wednesday, August  29, 2012 - Cascade, MI
"FranNet's Buy Your Own Business Series - An inside look at the fast-casual dining industry"
Zoup! - Cascade, MI
MORE INFO                     REGISTER

Wednesday, August 8, 2012

Is franchising a logical option for you? - Join us on August 14th to talk about it!

Learn more about business ownership options at our upcoming free seminar  “Business Ownership Options” on Aug. 14 at 1:00pm in Kentwood, MI.  We’ll take you through the basics (3 ownership models, advantages and disadvantages, impact of small business in the US, how to find a good fit and more!).  Registration is required, please visit for more info and to register today.  Any questions?  Please contact me at or call at 616-891-1374.  Please note:  all of my services, workshops and seminars are absolutely free to you! 

Tuesday, August 7, 2012

Looking to start a business? ZOUP!, the country’s leading fast-casual soup restaurant has franchise opportunities in Grand Haven, Kalamazoo, Battle Creek and more!

Join me at 5pm on Wednesday, August 29 in Cascade, MI for our August BYOB (Buy Your Own Business) Event:  an inside look at ZOUP!  Tour the kitchen, taste the food, and hear from the corporate staff and a local owner.  

There are many benefits to owning a ZOUP! Franchise, including:       
  • Strong Niche Positioning
  • Growth Industry:  The fast-casual segment is the fasting growing in the restaurant industry.
  • Simplicity:  Simplified menu items require no cooking and little prep, with allows for a “front of house” focus.
  • Low Cost of Entry:  Relative to other food franchise concepts
  • Single Units and Multiple Units/Semi-Absentee or Full-time Operation Options
  • Flexibility:  “Lifestyle” hours of operation

Registration is required at  For more information, contact me at or call at 616-891-1374.

·    Tuesday, August 14, 2012 - Grand Rapids, MI
     "Franchising as a Career, an Investment, or Both"
     10am to 12pm
     Prudential Preferred Realtor South Office

·    Thursday, August 16, 2012 - TROY, MI
     "Franchising as a Career, an Investment, or Both"
     10am to 12pm
     Offices fo Derderian, Kann, Seyferth & Salucci

Monday, August 6, 2012

Why should aspiring entrepreneurs consider franchising?

You have that itch. You dream of working for your self, and being in control. You have always thought about starting your own business, trying to think of that billion dollar idea. Maybe you don’t need to think that hard!

Although the odds of creating AND successfully marketing that next great product or service are stacked against you, there’s still hope! Ever thought about leveraging a FRANCHISE BUSINESS SYSTEM as a means of attaining the freedom and control that you crave?

Here’s how it works:

·    You are investing in a proven system with a track record of success.  The franchisor provides comprehensive upfront training and ongoing support to help you start and stay in business. Very rarely is prior industry experience required. Your transferable skills and the fracnhisor’s system may be all you need to launch a new career!

·    You are getting indirect marketing support. The parent company has spent a lot of their own money in testing various advertising and marketing channels. You’ll get access to this body of knowledge and intellectual property. 

·    You are entering a fraternity of fellow owners.  The franchise community provides not only wealth of first-hand information for you to digest during your research and selection process, but also an additional source of advice and counsel once you’ve joined the system. 

This is just a sampling of some of the advantages of investing in a franchise business system rather than starting your own business from scratch.  I invite you to reach out to FranNet of Michigan to further learn more about franchising.  Visit our web site at, or contact us using our information below:

·    West side of Michigan:  Brigitte Betser, 616-891-1374,

·    East side of Michigan:  Mark Cory, 313-821-5060, mcory@franne


·    Tuesday, August 14, 2012 - Grand Rapids, MI
     "Franchising as a Career, an Investment, or Both"
     10am to 12pm
     Prudential Preferred Realtor South Office

·    Thursday, August 16, 2012 - TROY, MI
     "Franchising as a Career, an Investment, or Both"
     10am to 12pm
     Offices fo Derderian, Kann, Seyferth & Salucci