Tuesday, March 24, 2015

Explore the World of Business Ownership - Wednesday (3/25) One Hour Webinar

Join us for this free, detailed webinar from the business experts at FranNet. Designed just for you to answer all those initial questions on business and franchising basics, we’ll cover:

  • The advantages to starting a business
  • A look at franchise ownership
  • Misconceptions about franchising
  • Building equity as a strategy
  • How to find the right franchise

Stop climbing the corporate ladder, and create one! If you’re considering business ownership, it’s essential to use the best available resources so you can get it right the first time. At FranNet, we use an established, proprietary process to match a person’s talents and goals with the right franchise choice. In a recent study we conducted on clients we’ve placed into business, we found that:

  • Over 91% of clients we place are still in business after two years
  • More than 85% of our clients are still open after five years
  • Nearly 15% of our clients are top performers in their franchise
  • These are all “Best in Class” numbers for our industry

There are other franchise brokerage-type services out there, but what makes FranNet unique is how we look at your career options first, and then jointly decide if business ownership is the right option for you. All of our consultants are locally based and bring face-to-face attention to your needs so that we’re personally there for you every step of the way. And perhaps the best part is that our services are completely free to you throughout.

This webinar takes place on Wednesday, 3/25 at 8pm ET.  It should last about 60 minutes depending on group participation.  The first 25 to register and attend will receive a free copy of Street Smart Franchising!

Let FranNet help you become what you’ve always wanted to be.


Wednesday, March 18, 2015


As the weather improves daily, it’s easy to think about enjoying America’s Pastime, especially as we hope the Tigers are about to start a World Series run.

It’s also a good time to think about the American Dream.  Owning a business.  And FranNet is proud to present our signature event that will inspire you to think about swinging for the fences.

Michigan Franchise Forum: “Meet the Franchisors”
Thursday, April 16 in Lansing
Several premier franchise companies that are poised for expansion in Michigan are ready to meet you.  Listen as their development executives tell you about their brands, their pathway to success, and who they are looking for in a franchise owner.  After their presentation, you get a chance to ask them questions directly.

Categories may include:  Professional & Business Services, Light Manufacturing, Retail/Commercial Distribution & Recycling, Hair Care, Home/Commercial Improvement, Automotive Aftermarket and more.  Models represented will include home-based, full-time owner/operator, semi-absentee, executive models and more.

You will also hear due diligence tips from FranNet consultants and a franchise financing expert will discuss your funding options.

Click here for more information and to RSVP.

As your local FranNet consultant, I am here to provide help as you further learn about franchising.  I might even be able to connect you with a potential business, thanks to FranNet’s exclusive matchmaking process.  All of my services, consultations and events are FREE.  Contact me at 616-891-1374 or bbetser@frannet.com to learn more.


Sunday, March 8, 2015

How to Assess a Franchise Opportunity? One Step: Franchise Disclosure Documents

Homework is not only dreaded by school children, but also conjures up bad memories for those of us who have long since graduated. Unfortunately, plenty of homework (a/k/a due diligence) is required if you want to make a sound decision on a business investment.

In the world of franchising, Federal Trade Commission (FTC) regulations actually make it easier for the prospective buyer by requiring that the sellers (franchisors) compile much of the essential information needed for a proper investigation in a uniform document known as the Franchise Disclosure Document (FDD).  It must be updated at least annually, and has to be in the buyer’s possession for at least 14 calendar days before any commitment can be signed or fee paid. Every one of these documents, regardless of the issuing franchise company, will look similar because the FTC prescribes the format and requires 23 “Items” or topics to be addressed, always in the same order. This helps create a level playing field for prospective buyers who are evaluating more than one franchise concept simultaneously, making it easier to compare and contrast.


Some of the details that will be in the FDD are: 

  • Business experience of the franchisor and a list of affiliates and officers
  • Any litigation that the franchisor has pending that may impact franchisees
  • The estimated initial investment and all fees, including the initial franchise fee, ongoing royalties, advertising fees, transfer fees, etc.
  • Any restrictions on the sale of products, services, and also on their sources
  • Available financing and territory rights
  • Renewal, termination, transfer and dispute resolution
  • Information on the financial performance of franchised and/or company units (optional)
  • List of outlets and franchisees, including any who left the system in the last year, and three-year grid by state of opened/closed/sold/transferred units
  • Audited financial statements of the franchisor
  • Sample franchise agreement

  • While getting a good sense of the franchisor and its systems and track record, you’ll also be looking for red flags in the disclosure documents.  A high number of re-sales or closures or significant franchisor vs. franchisee legal disputes may be cause for concern. This does not necessarily mean that coming across an alarming sign or two means you should start looking elsewhere, but it certainly warrants further discussion on the topic with the franchisor and maybe even some franchisees.
  • Once you’ve completed your due diligence and are pretty certain that you’ve found the right franchise for you, it’s a good idea to have a qualified franchise attorney review the franchise agreement section of the FDD to make sure you understand the various legal provisions.
  • Contact FranNet with questions or concerns, or to learn about other franchise options that may be a better fit prior to making a final decision. By getting to know you and what your goals, ambitions and capabilities are, I can counsel you as to whether the road you are heading down truly is a road you want to travel.  I’ve personally helped many individuals, couples and families select the right business and start down a road toward success. All of my consultations, events and workshops are on a no-fee, no-obligation basis. 

We have several free events coming in the next month and a half where you can learn more about franchising. This includes two webinars and our signature event, "Meet the Franchisors," that puts you in the same room with franchisors looking to expand in Michigan. For more information, please visit frannet.com/bbetser or look at the links to the right.

You can always contact me at bbetser@frannet.com or 616-891-1374 with any questions or to learn more about franchising.