Tuesday, April 14, 2015

Michigan Franchise Showcase

This is your chance to learn about several premier franchise companies that arepoised for continued expansion in our state, and meet their franchise development executives!

Categories may include: Professional & Business Services, Light Manufacturing, Retail/Commercial Distribution & Recycling, Hair Care, Home/Commercial Improvement, Automotive Aftermarket, and more..

Models represented will include home-based, full-time owner/operator, semi-absentee, executive models and more.

Tips on franchise due diligence will also be presented, and a franchise financing expert will discuss your funding options.

Total investment range starts at below $100K.

Attendance is FREE, but space is limited and registration is required, so register NOW!

Register now at https://meet-the-franchisors-041615.eventbrite.com.  You can also contact bbetser@frannet.com or 616-891-1374.



Tuesday, March 24, 2015

Explore the World of Business Ownership - Wednesday (3/25) One Hour Webinar

Join us for this free, detailed webinar from the business experts at FranNet. Designed just for you to answer all those initial questions on business and franchising basics, we’ll cover:

  • The advantages to starting a business
  • A look at franchise ownership
  • Misconceptions about franchising
  • Building equity as a strategy
  • How to find the right franchise

Stop climbing the corporate ladder, and create one! If you’re considering business ownership, it’s essential to use the best available resources so you can get it right the first time. At FranNet, we use an established, proprietary process to match a person’s talents and goals with the right franchise choice. In a recent study we conducted on clients we’ve placed into business, we found that:

  • Over 91% of clients we place are still in business after two years
  • More than 85% of our clients are still open after five years
  • Nearly 15% of our clients are top performers in their franchise
  • These are all “Best in Class” numbers for our industry

There are other franchise brokerage-type services out there, but what makes FranNet unique is how we look at your career options first, and then jointly decide if business ownership is the right option for you. All of our consultants are locally based and bring face-to-face attention to your needs so that we’re personally there for you every step of the way. And perhaps the best part is that our services are completely free to you throughout.

This webinar takes place on Wednesday, 3/25 at 8pm ET.  It should last about 60 minutes depending on group participation.  The first 25 to register and attend will receive a free copy of Street Smart Franchising!

Let FranNet help you become what you’ve always wanted to be.


Wednesday, March 18, 2015


As the weather improves daily, it’s easy to think about enjoying America’s Pastime, especially as we hope the Tigers are about to start a World Series run.

It’s also a good time to think about the American Dream.  Owning a business.  And FranNet is proud to present our signature event that will inspire you to think about swinging for the fences.

Michigan Franchise Forum: “Meet the Franchisors”
Thursday, April 16 in Lansing
Several premier franchise companies that are poised for expansion in Michigan are ready to meet you.  Listen as their development executives tell you about their brands, their pathway to success, and who they are looking for in a franchise owner.  After their presentation, you get a chance to ask them questions directly.

Categories may include:  Professional & Business Services, Light Manufacturing, Retail/Commercial Distribution & Recycling, Hair Care, Home/Commercial Improvement, Automotive Aftermarket and more.  Models represented will include home-based, full-time owner/operator, semi-absentee, executive models and more.

You will also hear due diligence tips from FranNet consultants and a franchise financing expert will discuss your funding options.

Click here for more information and to RSVP.

As your local FranNet consultant, I am here to provide help as you further learn about franchising.  I might even be able to connect you with a potential business, thanks to FranNet’s exclusive matchmaking process.  All of my services, consultations and events are FREE.  Contact me at 616-891-1374 or bbetser@frannet.com to learn more.


Sunday, March 8, 2015

How to Assess a Franchise Opportunity? One Step: Franchise Disclosure Documents

Homework is not only dreaded by school children, but also conjures up bad memories for those of us who have long since graduated. Unfortunately, plenty of homework (a/k/a due diligence) is required if you want to make a sound decision on a business investment.

In the world of franchising, Federal Trade Commission (FTC) regulations actually make it easier for the prospective buyer by requiring that the sellers (franchisors) compile much of the essential information needed for a proper investigation in a uniform document known as the Franchise Disclosure Document (FDD).  It must be updated at least annually, and has to be in the buyer’s possession for at least 14 calendar days before any commitment can be signed or fee paid. Every one of these documents, regardless of the issuing franchise company, will look similar because the FTC prescribes the format and requires 23 “Items” or topics to be addressed, always in the same order. This helps create a level playing field for prospective buyers who are evaluating more than one franchise concept simultaneously, making it easier to compare and contrast.


Some of the details that will be in the FDD are: 

  • Business experience of the franchisor and a list of affiliates and officers
  • Any litigation that the franchisor has pending that may impact franchisees
  • The estimated initial investment and all fees, including the initial franchise fee, ongoing royalties, advertising fees, transfer fees, etc.
  • Any restrictions on the sale of products, services, and also on their sources
  • Available financing and territory rights
  • Renewal, termination, transfer and dispute resolution
  • Information on the financial performance of franchised and/or company units (optional)
  • List of outlets and franchisees, including any who left the system in the last year, and three-year grid by state of opened/closed/sold/transferred units
  • Audited financial statements of the franchisor
  • Sample franchise agreement

  • While getting a good sense of the franchisor and its systems and track record, you’ll also be looking for red flags in the disclosure documents.  A high number of re-sales or closures or significant franchisor vs. franchisee legal disputes may be cause for concern. This does not necessarily mean that coming across an alarming sign or two means you should start looking elsewhere, but it certainly warrants further discussion on the topic with the franchisor and maybe even some franchisees.
  • Once you’ve completed your due diligence and are pretty certain that you’ve found the right franchise for you, it’s a good idea to have a qualified franchise attorney review the franchise agreement section of the FDD to make sure you understand the various legal provisions.
  • Contact FranNet with questions or concerns, or to learn about other franchise options that may be a better fit prior to making a final decision. By getting to know you and what your goals, ambitions and capabilities are, I can counsel you as to whether the road you are heading down truly is a road you want to travel.  I’ve personally helped many individuals, couples and families select the right business and start down a road toward success. All of my consultations, events and workshops are on a no-fee, no-obligation basis. 

We have several free events coming in the next month and a half where you can learn more about franchising. This includes two webinars and our signature event, "Meet the Franchisors," that puts you in the same room with franchisors looking to expand in Michigan. For more information, please visit frannet.com/bbetser or look at the links to the right.

You can always contact me at bbetser@frannet.com or 616-891-1374 with any questions or to learn more about franchising.


Monday, February 23, 2015

Spring Training for Future BUSINESS OWNERS Kicks Off With a Webinar Doubleheader on February 25

MLB Spring Training has started, and while it might not be sunny Lakeland, FL, you can get business start-up training Wednesday from the warm comfort of your home or office with two online events. Also, the more hardy souls can join us in a Clarkston on Tuesday in a toasty library for franchise basics. Read on...

WEBINAR ONE:  Light Manufacturing Business Opportunity – Webinar
Wednesday, February 25, 2:00 – 3:00pm EST

Learn the ins and the outs of one of FranNet’s unique business opportunities that offers many of the features and benefits of a franchise, but with NO ROYALTIES and NO RULES!

  • Light manufacturing, professional business-to-business format:
  • Leverages owner’s marketing/sales/management skills
  • Traditional business hours (M-F, 8:30-5:30)
  • Requires few employees and with higher skill levels
  • Offers recession-resistant products that every business needs.
  • High repeat business: About 80% of sales are generated by 30 to 50 corporate accounts.
  • Hear from the founder and president of the company, as well as several business unit owners in varying stages of growth.

Our economy has for generations been fueled by manufacturing, both heavy and light. Light manufacturing is an environment with no loud noises, no noxious odors, no dangerous chemicals, and no dangerous equipment.  Much of the light manufacturing over the years has gone overseas due to economics.  Some manufacturing remains here due to different factors including; technology, unique raw materials, the need to be close to the customer, or the custom nature of small run production.

WEBINAR TWO:  Semi-Absentee Ownership Model in Health Care Industry
Wednesday, February 25, 8:00 – 9:30pm EST

This Franchisor Spotlight will explore a franchise situated in a multibillion-dollar industry and growing. The franchisor highlights are:

Semi-absentee opportunity
Multiple revenue streams provide residual income from repeat clients and product sales
Staff ratio: Dedicated franchisor staff to franchisee ratio
Quick ramp up potential
Ongoing franchisor support and marketing and PR assistance.

With a proven business system, the franchisor is a leader in its category, providing clients with a comprehensive program that blends one-on-one support and education with cutting-edge technology. Whether you’re looking to take an active role in the operation of the franchise or hire key personnel to manage the franchise as a semi-absentee owner, this offers both!

FREE EVENT IN CLARKSTON:  Is Franchising Right For You?
Tuesday, February 24, 7:00 – 8:30pm EST

Have you been considering business ownership as a career change, a supplemental income source or an additional layer of retirement security? Have you stopped short of looking into franchising because you think it’s all fast food, or it’s too expensive?

Linda Belford, franchise placement specialist from FranNet, will bust some common franchise myths, and enlighten you on the wide-range of categories and investment levels available today. She will also discuss the various entry strategies available in the world of franchising, ranging from single unit owner/operator to semi-absentee investor to regional developer.

You’ll learn whether franchising could be a path for achieving your goals, and if so, how to go about finding the RIGHT fit for you!

Following is a brief outline of the topics covered in FranNet’s seminar:
General discussion of the reasons that compel individuals to start their own business in the first place.
A comparison of the pros and cons of starting a business from scratch, buying an existing business or starting a franchise.
How franchising can provide a desirable alternative to traditional employment by reducing the risk of ownership to an acceptable level through proven business systems, comprehensive training and ongoing support.
Basic information on franchising, including the range of industry categories, entry and long-term strategies, investment levels and fees.
The legal regulations governing franchising that protect the buyer.
A strategic approach to defining your personal business model, quantifying your returns and safely researching and selecting the business opportunity that’s right for you.
Growth trends and choices in franchising that offer stability and success in weak and strong economies.
A brief overview of FranNet’s no-fee, no-obligation consulting service is also provided.

Are you ready to get out there, show the world what you’ve got and make the big leagues!  Even the great pros need coaches. Let me be your coach as you begin a strategic franchise search. As a FranNet Consultant, I have helped many people find a great franchise fit and start on the road to success.  If you have any questions about franchising, my free events or my free consultation, please reach out by calling 616-891-1374 or emailing bbetser@frannet.com.

Also, keep an eye out for other free events and webinars listed to the right side of the screen.

Spring training is the time when the Big League roster is determined and the chosen few head north. Are you ready to be amongst leaders and best!

Friday, February 13, 2015

It’s a Week About Love … Do You Love Your Career?

Valentine’s Day is filled with hearts, chocolate, cupid and roses.   Love is in the air.

I think before we go any further here we need to first consider what the definition of love is.  And we need to realize that the definition of love may be different for each of you.  It may also be different within each scenario in which it is applied.

Love can be such a strong word.  You can love those shoes.  You can love pepperoni pizza.  You can love your significant other.  But did you know you can “love” your career too?

According to a Society for Human Resource Management survey (SHRM), 81% of US employees reported overall job satisfaction with their current job (2013).  This is unchanged from 2012.

Now, this may be a bit surprising.  You might have been expecting a lower satisfaction number.  But, do all of those people truly LOVE their career?  Or are they just “satisfied”?

The SHRM study reported the top aspects of Career Satisfaction rated as “very important” by employees.  In order, they are:

  • Compensation/Pay
  • Job Security
  • Opportunities to use skills/abilities
  • Relationship with immediate supervisor
  • Benefits
  • Organization’s financial stability
  • The work itself

What hierarchy would you put these topics in?  Are there others, like flexibility, community impact, or personal financial growth that should be on your list?

Becoming a business owner may actually take those satisfied with their career to the next level – loving their career.  If you want to “love” your career as a business owner, you’ll need to find passion in a business that provides the opportunity to meet or exceed personal and financial goals.  The key to loving your business is finding a great fit!

And, that’s where I can help!  As a FranNet Consultant, I can introduce you to FranNet’s exclusive matchmaking process.  We take into account your skills, abilities, financial goals and lifestyle ambitions to connect you to different franchise concepts.  We’ll get to know what you are passionate about – and find the right franchise for you.


Tuesday, February 3, 2015

Do You Need an Original “Recipe” to Start a Business?

“Everyone says they’re just trying to get their piece of the pie.  They don’t realize the world is a kitchen, you can make your own pie!”   This quote probably makes you hungry as well as motivated.

It also starts the baking metaphor.

You are working for another baker, following their recipes, sweating in a hot kitchen to craft a product that someone else takes credit for.

You are ready to make the jump.  You love baking, but think you could do better running your own bakery.

You just need an original pie recipe.  But, what if you can’t find that “million dollar recipe.”

Franchising allows you to be an entrepreneur and use someone else’s recipe!  Buying a franchised business concept allows you to use that proven concept to start your own business.  It takes one of the “ifs” out of the equation – the product (or service).

Let’s go back to the bakery metaphor.  You have heard of this great pie being served in a different state.  You can bring that recipe to your area, become a formidable competitor with existing bakeries in the area, and be your own boss.

I would like to invite you to one (or more) of my upcoming webinars.
  • 2/5/2015:  Franchise Business Opportunities for Hispanic-Americans
    Una franquicia es como el apoyo que uno puede ver dentro de una familia. Los franquiciadores ayudan a los franquiciados con los temas administrativos, operativos y de mercadotecnia, un apoyo similar al que muchos encontrarán en sus familias. Y los franquiciados dialogan entre ellos para compartir las mejores prácticas y encontrar oportunidades para el mejoramiento de negocio a un nivel inicial. Y con las ventajas que ofrecen la tecnología e Internet, el apoyo se ha vuelto mucho más fácil y ha permitido que se aborden las barreras lingüísticas y culturales de una manera mucho más sencilla.
    More Info | Register
  • 2/18/2015:  Business Ownership Exploration
    Join us for this free, detailed webinar from the business experts at FranNet. Designed just for you to answer all those initial questions on business and franchising basics, we’ll cover the advantages to starting a business, a look at franchise ownership, misconceptions about franchising, building equity as a strategy, how to find the right franchise and more.
    More Info | Register
  • 2/25/2015:  Franchisor Spotlight – Semi-absentee Ownership Opportunity in a Growing Industry
    Join us for a FranNet Franchisor Spotlight featuring a franchise situated in a multibillion-dollar industry and growing. With a proven business system, the franchisor is a leader in its category, providing clients a comprehensive program that blends one-on-one support and education with cutting-edge technology. Whether you’re looking to take an active role in the operation of the franchise or hire key personnel to manage the franchise as a semi-absentee owner, this opportunity offers both!
    More Info | Register
You can always contact me directly to learn more about my free events and consulting.  Contact me at 616-891-1374 or bbetser@frannet.com.  You can also connect with me by clicking the social media links below.