Friday, November 23, 2012


No doubt about it, owning your own business can be tough.  There is risk – there will be rough times, but if your business happens to be a franchise, there are things that you can give thanks for which will help to maximize your chances for success.

1)  A PROVEN SYSTEM – You don’t need to reinvent the wheel to have success, and this is the essence of buying a franchise concept.  You can capitalize on the franchise’s system success and brand to generate profits.  Operations, logistics, marketing, and more – there is a reason why the concept you bought into has been successful in the past.

2)  SHARED MARKETING – Whether the corporation spends marketing dollars, or a networked group of owners shares the costs, shared marketing can help you achieve a bigger marketing reach.  Television, billboards, and more can be viable options now that you are part of a marketing pool looking to make the biggest impact.

3)  A FRATENITY OF OWNERS AND PROFESSIONALS WHO WANT YOU TO SUCCEED – It’s intuitive to believe that franchisors want you to succeed, as they can only make the most money if you are making the most money. It’s a simple fact and the honest truth.  Your fellow owners can also benefit from your success, as when customers happen to be in their regional area – they can stop into their businesses to expect the same quality business as they receive from you.  So, knowing those two concepts, why not tap into their knowledge base and find out what works best for them?  Quite simply, everyone works as a team and can reach greater heights through collective efforts and cooperation success.

If you or someone you know want are looking to learn more about franchising, I can help people discover the ins and outs, and potentially pair them you with a franchise concept that will fit their needs and objectives.  My services are 100% FREE, and folks can consider me their franchising coach.  I can be reached at
or Don’t forget to read my previous blog articles, and check out for some more great info!

November 28, 2012 – Caledonia, MI
Seminar:  Business Ownership Options
INFO                        REGISTER

December 5, 2012
Business Ownership Exploration Webinar
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December 13, 2012
Franchisor Spotlight:  One Spotlight, Three Separate Franchises
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Deember 19, 2012
FranNet Webinar:  Franchise Business Opportunities for Older Adults
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Tuesday, November 6, 2012

Owning a Franchise Doesn't Have to be Scary!

Last week was Halloween, and as I looked at the trick-or-treaters coming towards the door … there were a lot of scary ghosts and goblins.  But, underneath the costumes were the faces of smiling young children waiting for the mini-candy bars that I handed out.

Owning a franchise may seem scary too.  People throwing concepts at you left and right, seeming like scary car dealers looking to make a quick buck.  By just reading my blog, you are already on the pathway to becoming a smiling franchise owner.

Here are some steps to taking the scariness out of owning a franchise:

1)  Do your research – The more research you do on a potential franchise, the more facts you will discover that will either make you fall in love with a concept – or totally discard it.

2)   Know that there is help out there – Talk to a FranNet Placement Specialist to assist in helping you find the right concepts for investigation and to provide you steps to take to make sure you complete all the right research.  We are here to help guide you in the right direction of finding franchise fit, and have a proven methodology for doing so.

3)  Proven winners – One of the perks of franchising is that it is a proven, systematic process to being in business.  Not all franchises are built the same though, and many concepts experience failures of franchisees in their system. It’s not fool-proof, however, if you pick the right one, it can be a vehicle to get you to your destination, while meeting your financial and lifestyle goals.  Finding the right fit is best done by focusing on the function of the owner in addition to the function of the business.  FranNet can help you with this, and alleviate some of the stress and guesswork associated with finding a winner.

I am here to help in your franchise search.  All of my services are free to you. I want to help you succeed, and FranNet has a proven track record of matching entrepreneurs with successful franchise concepts.  Please feel free to contact me at 616-891-1374 or, and lets talk about whether franchising may be right for you!


Nov 07, 2012 / Online Webinar, US and Canada
Franchisor Spotlight: Home-based, Business-to-Business Franchise

Nov 13, 2012 / Online Webinar, US and Canada
Business Exploration for African-Americans

Nov 15, 2012 / Online Webinar, US and Canada
Franchisor Spotlight: Two-for-One Retail Opportunity

Nov 28, 2012 / Greater Grand Rapids, MI