Friday, November 23, 2012


No doubt about it, owning your own business can be tough.  There is risk – there will be rough times, but if your business happens to be a franchise, there are things that you can give thanks for which will help to maximize your chances for success.

1)  A PROVEN SYSTEM – You don’t need to reinvent the wheel to have success, and this is the essence of buying a franchise concept.  You can capitalize on the franchise’s system success and brand to generate profits.  Operations, logistics, marketing, and more – there is a reason why the concept you bought into has been successful in the past.

2)  SHARED MARKETING – Whether the corporation spends marketing dollars, or a networked group of owners shares the costs, shared marketing can help you achieve a bigger marketing reach.  Television, billboards, and more can be viable options now that you are part of a marketing pool looking to make the biggest impact.

3)  A FRATENITY OF OWNERS AND PROFESSIONALS WHO WANT YOU TO SUCCEED – It’s intuitive to believe that franchisors want you to succeed, as they can only make the most money if you are making the most money. It’s a simple fact and the honest truth.  Your fellow owners can also benefit from your success, as when customers happen to be in their regional area – they can stop into their businesses to expect the same quality business as they receive from you.  So, knowing those two concepts, why not tap into their knowledge base and find out what works best for them?  Quite simply, everyone works as a team and can reach greater heights through collective efforts and cooperation success.

If you or someone you know want are looking to learn more about franchising, I can help people discover the ins and outs, and potentially pair them you with a franchise concept that will fit their needs and objectives.  My services are 100% FREE, and folks can consider me their franchising coach.  I can be reached at
or Don’t forget to read my previous blog articles, and check out for some more great info!

November 28, 2012 – Caledonia, MI
Seminar:  Business Ownership Options
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December 5, 2012
Business Ownership Exploration Webinar
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December 13, 2012
Franchisor Spotlight:  One Spotlight, Three Separate Franchises
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Deember 19, 2012
FranNet Webinar:  Franchise Business Opportunities for Older Adults
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