1) A PROVEN SYSTEM – You don’t need to reinvent the wheel to have success, and this is the essence of buying a franchise concept. You can capitalize on the franchise’s system success and brand to generate profits. Operations, logistics, marketing, and more – there is a reason why the concept you bought into has been successful in the past.
2) SHARED MARKETING – Whether the corporation spends marketing dollars, or a networked group of owners shares the costs, shared marketing can help you achieve a bigger marketing reach. Television, billboards, and more can be viable options now that you are part of a marketing pool looking to make the biggest impact.
3) A FRATENITY OF OWNERS AND PROFESSIONALS WHO WANT YOU TO SUCCEED – It’s intuitive to believe that franchisors want you to succeed, as they can only make the most money if you are making the most money. It’s a simple fact and the honest truth. Your fellow owners can also benefit from your success, as when customers happen to be in their regional area – they can stop into their businesses to expect the same quality business as they receive from you. So, knowing those two concepts, why not tap into their knowledge base and find out what works best for them? Quite simply, everyone works as a team and can reach greater heights through collective efforts and cooperation success.
If you or someone you know want are looking to learn more about franchising, I can help people discover the ins and outs, and potentially pair them you with a franchise concept that will fit their needs and objectives. My services are 100% FREE, and folks can consider me their franchising coach. I can be reached at 616-891-1374
or bbetser@frannet.com. Don’t forget to
read my previous blog articles, and check out michiganfranchiseforum.com for
some more great info!
EVENTS
AND WEBINARS
November
28, 2012 – Caledonia, MI
Seminar: Business Ownership Options
Seminar: Business Ownership Options
As FranNet consultants, we are here to help you consider the pros and cons of franchising in your pursuit of starting a business. There are many different situations and circumstances that can point you towards franchising – just as there are many different situations that can point you away from franchising.
2. How much capital are you willing to, and can comfortably, invest, and still be able to cover your living expenses for at least 6-12 months? You might think you’ll be able to do things a little cheaper when starting your own business, but when starting a franchise, the upfront costs will be disclosed to you within ranges, so there will be few, if any, surprises. This may include the franchise fee, construction costs (if retail space is required), working capital, etc.
